Mobile Apps; 68 Ways Mobile Smart Phones Are Reshaping Your Business

Ice Cream Software 68 Things You Should Know

Mobile Apps; 68 Ways Mobile Smart Phones Are Reshaping Your Business

With the rapid transformation of mobile many companies are being left flat-flooted against the competition.

Here is a jumbo list of Things You Should Know about mobile apps and the smart phone market.

And, as Mobile apps are becoming even bigger business, the smartest and most profitable companies on the planet are aggressively carving out market share in the mobile space.

Even a decade ago, everyone in the industry knew mobile phones and mobile computing would be big. Cell phones and laptop computers are decades old technologies. The difference today is the phone is now the computer and the laptop computer is now essential the video phone. The increases in computing power to smaller devices and newer sophisticated mobile operating systems like android's Ice Cream Sandwich and iOS is the key to understanding how mobile apps will radically transform how you and your customers do business in the future. Are you prepared?

Here are Ice Cream Software's 68 Things You Should Know about mobile apps and the mobile market:

1. Android is now running on more than 130 million devices worldwide compared to Apple’s 200 million.

2. Google announced it has achieved 6 billion downloads from the Android Market.

3. Apple recently announced the 15 billion downloads milestone

4. The Google mobile OS now has over 550K activations a day, up from the 500K a day in 2011

5. Google android is growing by 4.4% every week.

6. Google's revenue announced $9.03 billion for the second quarter of 2011

7. Google's net income was $2.51 billion. [Q2 2011]

8. If you can dream it we can build it;

9. People will pay for apps but want the web for free

10. Your grandma has a smart phone

11. Your teen is drooling over the next more powerful smart phone

12. Most people have 50 + apps on their phones

13. Many of these statistics will be obsolete within days

14. Apple stores generate over $4,000 per square foot

15. App development is not as easy as it looks

16. App development is cross-platform with Appcelerator's Titanium development environment

17. There are 5.9 billion mobile subscribers (that's 87 percent of the world population).

18. Growth is led by China and India, which now account for over 30 percent of world cell phone subscriptions

19. Mobile devices sales rose in 2011, with "smartphones" showing strongest growth

20. Nokia remains the number one handset manufacturer

21. Samsung is now the leading smartphone hardware vendor

22. Android is now the top smartphone operating system

23. "Feature" phones sales still outnumber smart phones

24. If your mobile strategy doesn’t include feature phones, it doesn’t include most of your customers

25. Top mobile network operator for subscribers and revenues is China Mobile;

26. The average revenue per user is 3,000 euros (UK) per year

27. For lowest monthly churn is NTT DOCOMO Japan; and for proportion of revenues from data is Smart Philippines.

28. There are now 1.2 billion mobile Web users worldwide, based on the latest stats for active mobile-broadband subscriptions worldwide

29. Asia is top region for mobile usage

30. South Korea and Japan lead in mobile broadband penetration with 91 and 88 percent respectively

31. Mobile devices account for 8.49 percent of global Website hits

32. Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web.

33. Even in the US 25 percent of mobile Web users are mobile-only.

34. Web-enabled handsets - by 2011, over 85 percent of new handsets will be able to access the mobile Web. In US and W. Europe the numbers are higher. Many new handsets support 3G (fast Internet).

35. N.B. smartphones are only a fraction of Web-enabled phones.

36. High-speed mobile networks - almost one in five global mobile subscribers have access to fast mobile Internet (3G or better).

37. Unlimited data plans - Widespread availability of unlimited data plans drove mobile media in Japan, now it’s driving the US; but in W. Europe, lack of availability is holding up progress.

38. SMS is the king of mobile messaging

39. 8 trillion text messages will be sent in 2011.

40. But consumers are also embracing mobile email, IM and MMS rapidly.

41. A2P - application to person SMS e.g. automated alerts from banks, offers from retailers, m-tickets is expected to overtake person to person SMS in 2016.

42. Mobile ad spend worldwide is predicted to be US$3.3 billion in 2011 sky rocketing to $20.6 billion in 2015, driven by search ads and local ads. In the US over half of 42 U.S. mobile ad spending is local. Asia – Japan particularly – continues to dominate global mobile ad spend.

43. With US$2.5 billion in annual mobile ad revenues Google is the main recipient of mobile ad spend.

44. To what types of mobile marketing do people respond best? In the UK and France opt-in SMS gets the best results, in Germany mobile Web ads get the best results.

45. Japanese consumers are still more advanced in mobile behavior, using mobile Web, apps and email more, but US or Europeans text and play more games.

46. Most popular mobile destinations are news and information, weather reports, social networking, search and maps.

47. In all countries surveyed more consumers used their browser than apps and only a minority will use Web or apps exclusively.

48. US consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music.

49. Mobile searches have quadrupled in the last year, for many items one in seven searches are now mobile.

50. 71 percent of smartphone users that see TV, press or online ad, do a mobile search - will they find your mobile site or your competitors’

51. Over 300,000 mobile apps have been developed in three years. Apps have been downloaded 10.9 billion times. But demand for download mobile apps is expected to peak in 2013.

52. The most used mobile apps in the US are games; news; maps; social networking and music. Facebook, Google Maps and The Weather Channel (TWC) rule.

53. The average download price of a mobile app is falling rapidly on all vendor app stores, except Android.

54. 1 in 4 mobile apps once downloaded are never used again

55. Paying by mobile i.e. m-payments will be worth US$240 billion in 2011 and could be over US$1 trillion by 2015.

56. Purchasing digital goods is the largest segment ahead of physical goods, near-field communications (NFC), m-banking and money transfer.

57. Biggest market today is Japan, but in the future could be China.

58. Japan sets the precedent for m-payment 47 million Japanese have adopted tap-and-go phones, but is expected to take off elsewhere as the world adopts NFC.

59. In China alone, there will be 169 million users of tap-and-go payments in 2013.

60. M-commerce is predicted to reach US$119 billion in 2015, Japan remains king. Top m-commerce retailers globally include: Taobao, Amazon and eBay. The US m-commerce market will be US$31 billion by 2016.

61. 1-in-8 mobile subscribers will use m-ticketing in 2015 for airline, rail and bus travel, festivals, cinemas and sports events.

62. Between 500 million and 1 billion people will access financial services by mobile by 2015, depending on estimates.

63. The MFS market will be dominated Asia, driven by mobile operator-led initiatives in developing nations to bank the unbanked.

64. Remittance/transfers by mobile is growing three times faster than m-banking.

65. Android OS is growing at 244% per year

66. Market share 2011 Android = 237.7 million units shipped 2011

67. iOS market share 2011 = 93.1 million units shipped 2011

68. iOS growth rate year to date = 19.1%

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